Preview #2 MINI Revised.
Friday, July 15, 2011 at 06:47PM 
Good evening Folks, hope everyone is having a nice week. Today we are previewing the second product from the new Herds of The Fathers line. THE REVISED MINI BACKPACK. I call it revised because we made significant changes to the product. Change is good people. When you make a product initially, through time, the goal is to improve on it. Doesn’t matter what any company tells you, no product is perfect the first go around. If they were, I would be writing this post from a Ford Model T. I think you catch my drift.
There are some changes to design in the new Mini Backpack. The most important change is the way the Mini Backpack opens and closes, if you purchased one of the minis from the first line, you know that the bag opened by untying the 2 enclosure strings and closed by tying the strings back together. Without you having one of these in your hands, I can tell you that it took about 20 seconds to untie and tie the Mini Backpack back together. The goal when making this product was to make it as close to backpack as possible. Something that we achieved, but it honestly lacked when it comes to “speed of use”. Yes, I just made that up.
When redesigning we wanted to make sure that there was no tying involved. We wanted to make sure that the “speed of use” was close and if not faster than using a wallet. So what did we do? We kept the strings that gave the Mini Backpack the backpack look, but we included something very simple and functional. Drumroll……We added a magnetic enclosure. (As pictured below).
This change makes all the difference. Now when you are in line at checkout, you will not hold up the line trying to get into the bag. With one pull you are already in the bag and with one snap the Mini Backpack is already closed. This change might seem unimportant to some people, but to people that appreciate little minor specific details; the change is huge. Also if you go back to the post where we showed you guys the lining, you will admire that we did not look over the details on this Mini Backpack. They also got the royal treatment on the lining. You can take a look on pg 2 (Click).
You can see the Preview #3 will be coming very soon. In the mean time Don't forget to:
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